TERMS OF USE OF THE BRAND.KRUSOVICE.CZ WEBSITE AND KRUSOVICE BRAND COMMUNICATION
(hereinafter referred to as "Rules")
The purpose of this document is to define the rules for the use of the brand.krusovice.cz website (hereinafter referred to as the "Website") as well as for the communication of the Krušovice brand, in particular for the use of the brand name, the name of individual products, their logos or other visual representations, as well as other trademarks owned by Heineken Česká republika, a.s.
1. ACCESS TO THE WEBSITE
1.1 The User acknowledges that the Website is not public. Access to the Website is granted to the User who has been provided with a link to the Website by an employee of the Company or has been sent an invitation to access the Website.
1.2 In order to access the content of the Website, the User is obliged to create a user profile using a unique username and password.
1.3 The profile is non-transferable and is not allowed to be shared with another person or to provide its login details to third parties.
1.4 By accessing the Website, the User confirms that he/she has reached the age of 18 years or the legal drinking age according to the rules of the country of origin.
The Company is entitled to revoke or limit access at any time, or to grant the User authorization only to the extent necessary to fulfill the purpose for which access was granted.
2. USE OF THE WEBSITE
2.1 The Website is intended solely for the promotion and presentation of the Company, specifically the Krušovice brand and its products.
2.2 It is not permitted to use the content of the Website in any other way, in particular for any purpose other than that for which the user was granted access. The content of the Website (or any part(s) thereof) may not be distributed or copied by the user, shared with third parties or published in any way.
2.3 The User acknowledges that the content of the Website is considered a trade secret and the User shall maintain confidentiality and keep all information and materials secret and not disclose them to third parties without the prior written consent of the Company. Otherwise, he shall be obliged to compensate the full amount of damages resulting from this breach.
2.4 The User is not entitled to interfere with the Website in any way, hacking, reverse engineering, DDOS and other interference is prohibited.
2.5 The Company is not responsible for the functionality of the Website, the functionality of the Internet, or the behaviour of other users of the Website. The Company shall not bear any costs associated with access to the Website.
2.6 Furthermore, the Company is not responsible for the security of the account, the unbreakability of the user's login data, the theft of the user's account or its hacking by another Internet user.
3. USE OF MATERIALS
3.1 Most of the materials placed on the Website (in particular logos and their representations, including brand names or individual products) are considered trademarks within the meaning of Act No. 121/2000 Coll, Act on Copyright, on Rights Related to Copyright and on Amendments to Certain Acts, as amended (hereinafter referred to as the "Copyright Act"), and must therefore be used exclusively in accordance with the rules set out in the Copyright Act, or in accordance with the instructions of the Customer, which are indicated on the Website or communicated to the User in writing, electronically or orally.
3.2 The trademarks may not be interfered with in any way by the User, nor may they be altered, modified, the proportions of the individual pages or elements changed, their colouring be interfered with or modified by filters. They must be communicated only in relation to the products and services for which they are protected. Detailed information on how each trademark is to be used is also provided directly on the Website, including specific examples.
3.3 The User acknowledges that the Company is the exclusive owner of the rights to the Company's marks, including their logos, which are displayed on the Website and that the User is not authorised to use the mark(s) in any manner or for any purpose other than as set out in these Terms. All graphic and audio-video designs featuring the logo or product name must be submitted by the User to the Company for written approval. The materials may not be used without such approval.
3.4 In any use, the User is obliged to respect the Company's good name and promote its image with respect to the Company's corporate identity. When communicating, the User shall comply with the Code of Responsible Marketing Communication, which is available at: https://www.theheinekencompany.com/sites/heineken-corp/files/heineken-corp/sustainability-and-responsibility/responsibility/heineken-responsible-marketing-code-final.pdf. The User hereby expressly declares that he/she understands the Code of Responsible Marketing Communication (especially in view of the fact that it is only available in English), that he/she has familiarised himself/herself with the principles of responsible communication and the obligations arising therefrom and undertakes to comply with them.
4. COMPENSATION FOR DAMAGES
4.1 The User is obliged to compensate the Company in full for any damage caused by his/her culpable breach of the obligations set out in these Rules or the instructions contained directly on the Website.
Privacy policy
1. GENERAL
This Privacy Policy applies to the site available at brand.krusovice.cz (the "Site") where we, HEINEKEN Česká republika, a. s., with registered office at U Pivovaru 1, 270 53 Krušovice, collect certain personal information. HEINEKEN Česká republika, a. s. ("we", "us" or "HEINEKEN") is the controller of the personal data collected and processed.
Please read this Privacy Policy carefully as it contains important information to help you understand how we handle personal information that you provide to us or that we obtain through the Site ("Personal Information").
2. WHAT PERSONAL DATA DO WE COLLECT AND HOW DO WE USE YOUR PERSONAL DATA?
In order to use some of the services and for some of the purposes of the Site, we need you to provide personal information to be able to provide you with the service or product you request or to participate in certain activities. Required information marked with an asterisk on our site is mandatory. If you do not provide us with the requested information, we will not be able to provide you with the service or product or you will not be able to participate in the activity.
In addition to the information you must provide to us in order for you to participate in activities/campaigns, we collect certain information when you visit our site.
Information when you contact us
If you visit our site and have a question or other comment, you may contact us through our contact form. You will be asked to provide your name and email address and, of course, information about your request. We will only use this information to answer your question. We will log your request, your query and our response and next steps to deal with your request. We will keep all information for 6 months after we have resolved your question or complaint or closed your enquiry.
Information about your visit to and use of our site
We collect certain information when you visit our site, such as your IP address, which pages you view, device category, browser type, clicks and views. Information about the use of our site and services allows us to create segments that represent groups of site visitors or customers with a number of common characteristics, such as age group, gender, or region. We will likely add you to one of these segments. Segments are used to customize the site and, for example, to reorder search results or where we place certain offers so you're more likely to see them. We may also use segments to display online adverts that we think are relevant to you and to send you marketing messages.
We use this personal information as part of our legitimate interests to promote our products and services to our customers and site visitors, to reach more site visitors, to improve sales of our products and services. We will retain this personal data at various times, but for a maximum of 14 months. For more information, please refer to our Privacy Policy.
Strategic reporting, reporting purposes
The personal data collected by us is accessed and used by Heineken International B.V. to generate aggregated strategic reporting with insights that are used to identify opportunities globally and to improve our global brands, products and services..
Heineken International B.V. uses this information because it is in the legitimate interest of the HEINEKEN Group and all affiliates and subsidiaries to identify opportunities globally and to promote and improve our products and services to our customers and website visitors and to maintain the relevance of our brands and reputation. Your data will be retained for a maximum of 6 years. We will ask for prior consent where required by law (for example, when we use data for "direct marketing").
3. HOW DO WE SHARE YOUR PERSONAL DATA?
As a member of the Global Group, we share personal data and information collected through "cookies" with Heineken International B.V. for strategic reporting and reporting and marketing activation purposes as further described in Part 2 of this Policy. We will only share personal data and cookie information if the law allows us to do so. This means that we will ask for prior consent if there is a lawful basis for doing so (for example, when we share cookie data). If we can use our legitimate interest, we will do so. This is the case when we create aggregated marketing statistics or segments.
We may need to share personal information with third parties to help us provide services and products to you and to operate our website. These third parties include:
HEINEKEN group companies for the purpose of storing personal data processed through the website via shared information systems,
Service providers where necessary to provide the service and to provide data analysis services,
Service Providers who help us organise campaigns and promotions,
First and third party advertising companies,
Media agencies,
Social media providers,
HEINEKEN Group companies in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any part of our business, assets or stock (including in connection with any bankruptcy or similar proceeding),
In the event that HEINEKEN sells all or any of the assets or shares of a HEINEKEN group company whose personal information has been transferred to a third party, your personal information may be disclosed to that third party.
These parties may be based in the Czech Republic, other countries in the European Economic Area or elsewhere in the world. We will ensure an adequate level of protection for the transferred data when holding personal data outside the EEA, and we use Standard Contractual Clauses for all such transfers outside the EEA. We require service providers to use appropriate measures to protect the confidentiality and security of personal data.
We may also need to provide personal data to law enforcement authorities to comply with any legal obligations or court orders.
4. SECURITY OF PERSONAL DATA
We have taken appropriate technical, physical, and organizational measures to protect personal information collected through the Website from misuse or accidental, unauthorized, or unlawful destruction, loss, alteration, disclosure, retrieval, or access, consistent with applicable data protection laws and regulations. However, no website can be 100 percent secure, and we cannot be responsible for unauthorized or inadvertent access that is beyond our control. Our website may contain links to other websites. We are not responsible for the practices, content or security of personal information used by these other websites that are not covered by this Privacy Policy. We encourage you to always read the privacy policies of these other sites carefully.
5. RETENTION OF PERSONAL DATA
We retain personal information for as long as required by law or as necessary to provide any requested services or as required for other purposes set forth in this Privacy Policy. The specific retention period is set forth in this Privacy Policy for each of the applicable purposes. We will take reasonable steps to destroy or anonymize personal information in our possession when it is no longer needed for the purposes listed above or after the specified retention period has expired.
6. COOKIES
Much of the information in this Privacy Policy is collected through the use of cookies and similar techniques. Cookies are small text files that contain small amounts of information that are downloaded and may be stored on your user device, such as a computer, smartphone or tablet. The techniques we use may be similar to cookies, such as tracking pixels, javascripts, tags, and web beacons ("web beacons"). These cookies and similar techniques are sometimes needed to remember your account settings, language, and country, but they also allow us to measure and analyze your behavior on our website and to show you personalized offers on our website or on third-party websites. Before we start using cookies, we will ask you to agree to accept and use them. To view more information about which cookies we use and how we use them, please see our separate Cookie Policy.
7. CHILD DATA PROTECTION
The Site is not intended for use by persons under the age of 18. We will not knowingly collect personal information from anyone under the age of 18.
8. YOUR RIGHTS OF ACCESS, RECTIFICATION, ERASURE, RESTRICTION, OBJECTION AND DATA PORTABILITY
You have the right to request access to and erasure of your personal data, to request restriction of processing or the right to stop the processing or use of your personal data for profiling, and to obtain an overview of the personal data you have provided to us in a structured, commonly used and machine-readable format. You also have the right to lodge a complaint with your local data protection authority. All of your rights are subject to applicable data protection laws and other relevant laws and regulations, HEINEKEN's privacy practices and other HEINEKEN guidelines. However, you always have the right to object to our use of your personal data for direct marketing communications and if you do so, we will comply with your request. If you have given us consent to use your personal data, you have the right to withdraw your consent without affecting the lawfulness of our use of that data prior to your withdrawal.
Please note that if you exercise (some of) your choices and rights, you may no longer be able to use all or part of our website services. You also have the right in certain cases to lodge a complaint with the Office for Personal Data Protection, Pplk. Sochora 27, 170 00 Praha7 (posta@uoou.cz).
9. UPDATES
We will review and update this Privacy Policy from time to time. Any changes to this Policy will be posted on this website and, to the extent reasonably possible, we will notify you of such changes.
10. CONTACT
If you wish to exercise any of your rights set out above, or if you have any other query or complaint about data protection or the way we process your data, you can contact us via osobniudaje@heineken.com.
Controller: Heineken Česká republika, a.s., address: U Pivovaru 1, 270 53 Krušovice, registration number 45148066, registered at the Municipal Court in Prague, file number 1515 B